Power Farming as a whole

Power Farming Wholesale Limited is a fully independent and privately owned group of companies, who have a three-generation history of serving the New Zealand and Australian tractor and machinery markets.

Power Farming Wholesale Limited operates as four main trading entities:

• Power Farming Wholesale Limited – wholesale distribution in New Zealand.
• Power Farming New Zealand Limited – retail distribution in New Zealand
• PFG Australia Pty Limited - wholesale distribution of all the company’s tractor and precision mowing equipment brands in Australia.
• Howard Australia Pty Limited - a Sydney based supplier of cultivation equipment, mowers, front-end loaders, seeders, and feeder/spreader equipment.

Collectively, these four trading operations generate an annual turnover of approximately $250 million and employ around 400 people.

The various markets are served from strategically located distribution hubs in Morrinsville, Christchurch, Brisbane, Sydney, and Melbourne.

Power Farming Wholesale Limited also owns a substantial part of its New Zealand dealer network, together with a specialised engineering operation based in Palmerston North, New Zealand.